Do you play? Why or why not?

Video: Pokemon Go Madness: New App Sends Nintendo Shares Soaring

Nintendo hasn’t fully embraced the world of mobile gaming, but the early success of Pokemon Go is giving gamers and investors a taste of the rewards the Japanese gaming company may reap if it decides to go all in. The maker of Super Mario and Zelda games has added more than $7 billion in market value since last week’s debut of a new smartphone app for its fantasy monster character franchise.

The implementation of augmented reality is fascinating. I’ve been bumped into >5 times in the past week or so walking to work!